Efficacy Studies and Claim Substantiation
Utilize our Dermatological expertise to differentiate your product.
Claim substantiation can be the key to a successful product, making it stand out from the pack or validate its premium pricing strategy. Advertising or packaging claims require scientifically robust data to support the specific statement. Cutest performs dermatological tests to support product skin claims to the highest scientific and clinical standards and produce comprehensive reports and analysis that will satisfy regulatory and control bodies.
The dermatological study chosen will depend on your desired claim or market positioning for type of skin care product and its known formulation history. The study may also be determined by the regulatory requirements of the country where the skin-care product is to be sold. You can be assured it will be tailored to meet your individual considerations so you can satisfy your project objectives. If it is not clear which dermatological claim substantiation tests are required for your product, selection of the most appropriate methods can be done through discussion with Cutest.
Moisturisation Claims Testing
- Capacitance/Conductance Studies
- Measurement of Skin Replicas
- Dry Skin (D-Squame®)
- Surface Texture or Micro-Topography
Barrier Function Claims Testing
- Transepidermal Water Loss (TEWL)
Anti-Ageing Claims Testing
- Dermatological Assessment
- Digital Photography
- Skin Firmness (Elastic properties)
- Age Spots
- Wrinkle Depth Analysis
Skin Colour Changes Claims
- Skin Lightening and Tanning (Melanin measurement)
- Anti-Redness/Anti-Inflammatory (Erythema measurement)
UVA Protection Claims Testing
- UVA Protection for sun care products
- UVA Protection for anti-aging products
- In vitro SPF test for initial screening of products
- In vitro UVA tests including the Boots Star rating system and COLIPA UVAP
Exfoliation Claims Testing
Exfoliation claims can be supported by methods which involve pre staining of the superficial stratum corneum. Measurement of the colour before and after treatment using the Minolta Chromameter gives a measure of the degree of stratum corneum removal (exfoliation). Exfoliation can be measured in the short term after a single treatment or over a longer period of time after repeated treatments.
Consumer Use Trials
We coordinate high quality consumer use studies with our panel of dedicated volunteers to suit your project aims. This may be to gain information relating to product efficacy, for claim substantiation, market research or for quality of application etc.
Specific Claims
We can design and conduct a project to verify your specific claim. Examples of the most common claims we validate include:
- Dermatologically Tested
- Ophthalmologically Tested
- No more tears
- Suitable for sensitive skin
- Cellulite reduction
- Fine lines reduction
- Wrinkle reduction
- Skin firmness
- Skin looks younger



