Efficacy Testing

Efficacy Testing Explained

Efficacy at its simplest can be determined by a product’s formulation. For more sophisticated claims independent clinical testing using specialised techniques is required. For example, a moisturiser can be developed and the claim made on the basis of the formulation. However a claim of duration of effect or magnitude of effect or of being better than competitors needs substantiation. Claims substantiation can be the key to a successful product.

Advertising or pack claims require scientifically robust data to support the specific claim. Standard tests are sometimes used; e.g. SPF tests, but other tests may be designed specifically for individual products.

Cutest performs tests to support product claims to the highest scientific and clinical standards and produce comprehensive reports and analysis that will satisfy regulatory and control bodies.