No Tears Claim
The ‘No Tears Claim’ can be supported by studies carried out under the supervision of an ophthalmologist. Dilutions of test products are instilled into the eyes of subjects under carefully controlled conditions and comparisons made with market leaders.
Eye Cosmetic Studies (Ophthalmologically Tested)
Mascara and eye cosmetic safety and acceptability can be investigated in studies carried out under the supervision of an ophthalmologist and/or a dermatologist. Products are used initially under direct supervision and this is followed by a period of use at home with a final assessment by the ophthalmologist.